Billboards charge for eyeballs.
A driver glances for two seconds at 70 mph. You pay whether they stop or not — and you'll never know either way.
The economics
A driver glances for two seconds at 70 mph. You pay whether they stop or not — and you'll never know either way.
Clicks from people who may be 400 miles away, comparison shopping on a couch. Attribution is a guess.
A traveler near your exit, matched to what you sell, confirmed and paid before they arrive. You pay when it works — order-level attribution, every time.
Built for your industry
The matching model learns what travelers want from each kind of stop — see how it plays for yours.